Let’s talk watches. A couple of days ago I was invited to celebrate the launch of the G-SHOCK G-sessions by Casio Pop-Up Store. The Pop-Up stores are part of the G-Sessions, a search to celebrate G-SHOCKs 30th anniversary and to showcase international creativity, originality and individuality in several European countries.

Ph. by Christian 
After
several teams from different big European cities such as Milan and Barcelona successfully
launched the G-sessions project, this month Amsterdam had honor to launch G-sessions
by G-SHOCK. The teams
are each assigned with the challenge to design a G-SHOCK watch inspired on ‘The
Spirit of Absolute Toughness of G-SHOCK’. The Amsterdam
G-sessions team consists of Ambassadors Tomas Overtoom & Liza Koifman from means
wear label Ontfront. They are accompanied by Pieter Ceizer of PL Clothing,
Mathis J. Bout of   Bureau for [urban] architecture, research and
design Urbmath and Guillaume Philibert of sneaker label Filling Pieces. 
Can’t wait to see what they come up with? The finished G-Shock designs from all competing teams will be produced in a very limited (10 per design to be precise) edition. In the mean while you can keep track of the Dutch team by following them on Facebook and Twitter. Or discover other teams on the G-SHOCK Facebook page.
Curious to see the G-SHOCK Pop-Up Store (located at Kalverstraat 101, Amsterdam) for yourself than you have to move fast. The Amsterdam Pop-Up store will be there for only one short week.