HILFIGER DENIM Fall 2015 Campaign goes digital - MDFS

HILFIGER DENIM Fall 2015 Campaign goes digital – MDFS

Usually the launch of campaign images are barely worth the mention, but not when your Tommy Hilfiger. The all American fashion house is taking it’s fall 2015 campaign digital and they sure know how to do it.

HILFIGER DENIM Fall 2015 Campaign goes digital - MDFS

HILFIGER DENIM Fall 2015 Campaign goes digital – MDFS

HILFIGER DENIM Fall 2015 Campaign goes digital - MDFS FW15_DNM_BTS_12

HILFIGER DENIM Fall 2015 Campaign goes digital – MDFS

HILFIGER DENIM Fall 2015 Campaign goes digital - MDFS

HILFIGER DENIM Fall 2015 Campaign goes digital - MDFSFW15_DNM_BTS_24

They have created an exclusive digital campaign featuring four global online influencers: California-based models Alexis Ren and Jay Alvarrez, Dutch fashion influencer Linda tol, Swedish singer-songwriter and TV host Andreas Wijk to complement their ‘traditional’ advertising campaign.The four influencers will appear across the brand`s online and in-store channels, where they will reveal their favorite looks for Fall. From August through October, fresh content will emerge in-store and across the brand`s ecommerce and social media platforms each month. The influencers will also amplify the conversation around their favorite looks through their social media channels, aggregated via #Hilfiger Denim. They`ll engage their followers by posting questions and statements about the Fall 2015 Hilfiger Denim collection, including their must-have styles for the season.

The Fall 2015 Hilfiger Denim digital campaign was photographed in Glen Ridge, new Jersey by Nick Dorey.