CHASIN' Campaign-SS18_1

NATURE MEETS FESTIVAL : For the new collection, CHASIN´ took to the beautiful, pristine beaches of Croatia. Not just the scenery and the beautiful people were responsible for the perfect backdrop. A raw and uncut festival vibe was brought into the mix to showcase the SS18 collection, fully documented by Dutch film maker and photographer Joost Vandebrug. The collection revolves around 3 themes.
CHASIN' Campaign-SS18_2 CHASIN' Campaign-SS18_3 CHASIN' Campaign-SS18_4 CHASIN' Campaign-SS18_5 CHASIN' Campaign-SS18_6 CHASIN' Campaign-SS18_7 CHASIN' Campaign-SS18_8

COLLECTION: ‘Classics Playground´ is all about mixing jeans- and sportswear! That means bold fonts and bright red and blue tones, mixed with fresh green to create a certain funkyness. Classic American sportswear was a pivotal inspiration. Fabrics and qualities are rich and depth was created by using embroidery and applications. The brand drivers, like the CHASIN’ logo and the iconic CH’ artwork, are well represented. Key items consist of logo sweaters & t-shirts and tracksuits.

A distinct 90’s sports vibe runs throughout ´Retro Reborn´. Solid, easy to mix colors like black, grey and white serve as a baseline, combined with popping shades of bright yellow, royal blue and faded red. Materials are lightweight, ready-to-wear. Artworks have a strong link to what’s happening on the streets. This theme has several key styles like bomber jackets, technical parka’s and a great lightweight anorak!

For ‘Starwolf’ the starting point was simple yet challenging. This is the world through the eyes of a rockstar! Not your classic one mind you, loads of urban influences were thrown in for the nowadays rockstar! Colorwise, faded earth tones are combined with bright colours such as spicy orange and ash blue. These are your go-to styles for a night out, using studs and bold artworks mixed with the dynamic between sports & urban. Eye catchers are a daring silver leather jacket, iconic all-over printed jackets in spicy orange and camo designs as well as the studded all-over logo sweater.

#STRETCHYOUREGO
Next to the SS18 collection, the CHASIN X Julian Jordan Capsule Collection launched during Pitti Uomo. This collection is the continuation of the collaboration with dj / producer Julian Jordan. More info: chasin.com